Stock Photo News from
The first Modern eZine combining
Stock Photography and Marketing
* From the Editor
* Tips for using
conceptual pictures # 3
article: Immunisation For 'What-Am-I-Supposed-To-Do-Itis'
- by Michel Fortin
* Take better Travel
Pictures, Go close. Tip # 3
to find pictures from around the world?
develops a kill for the Ezula Top Text virus
from free marketing courses
release about alamy.com, the image brokers
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send to 985 intelligent readers.
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FROM THE EDITOR
Welcome back from
your summer break. I hope you have had a
great and refreshing
time. I am back after intensive travel
in Central Asia combining
my photography for stock photo agencies
with vacation time.
- Kyrgyzstan, Xinjiang (China) and Pakistan
are all great countries
with fabulous nature and a diversity
of very kind and
proud people with a long history.
What ever the currency
or economy in your country is going up
or down pictures
will have their role to play to tell the story
of the world, of
people's moods, indicating concepts and symbols,
and function as eye-openers
or attractive decoration in all
parts of daily life.
will have their hands full as long as you
are able to see the
opportunities and adapt your competence and
activities to the
I hope Stock Photo
News can play a role for your future
bringing you important information and
from the mixed field of illustration, publishing,
marketing and online
challenges. - Without taking too much of
your busy time.
The guest article
this month by Michel Fortin is such a quick
overview and injection
which we all will be able to benefit from
by using it for a
"sevice check" of our web sites´ functionality.
!!! You HAVE TO READ
ABOUT THE EZULA VIRUS, below !!!!
Enjoy your reading!
- And keep fit for a changing World!
Photos from most of the World"
Comments, tips and
relevant articles are appreciated,
please email me at
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CONCEPTUAL PICTURES # 3
This new list can
hopefully further your own ideas.
function as symbols, icons or
analogies in advertisements,
for book covers,
and features etc.
... Red roses
... Red hart
... Kissing girl
... Two animals snout
... Flowers of Corydalis
... Duck with small
... Animal pubs/kittens/youngs,
... Seeds from Dandelion
(Taraxacum) beeing blown away
way of sowing a field by hand.
Send me additional
ideas for these concepts,
and I will publish
them with your name/website
in the next issues
New concepts will
also be listed in the next issue.
All will later be
put together and displayed at
By Michel Fortin
"What am I supposed
That's a question
your visitors may be asking, and one you
need to avoid at
all costs. It's like a disease that will do
nothing more than
cost you sales and traffic. The solution
is to "take
them by the hand." Tell or show them, literally,
what you want them
to do -- even if it's simple or obvious.
components to your website is not just
about Web usability,
it's about directional marketing. In
order to encourage
longer stays, repeat visits and, of course,
online sales, you
need to direct your audience to take action.
And you need to make
it easy for them to do so, whether you're
directing them to
click, join, enter, type, download or buy.
If you don't, with
today's leery and click-happy audience your site
will be no more than
a passive, electronic billboard -- a mere
blur. Your website
may be a beautiful work of art, and it may
also drive traffic
because of its educational or entertainment
value. But if they
ask, "what am I supposed to do," you may in
turn be left asking,
"why is my site not making any sales?"
Rick Olson (see http://www.ibizcenter.com/),
in his Internet
ezine, said it best: "While there is debate
on whether the Web
is all about direct marketing or branding,
the fact remains
that you probably want to elicit some kind of
response from your
visitor." I concur. In fact, even big-brand
sites like Coke.com
and Nike.com, whose purpose is to increase
brand awareness and
build brand equity, use direct marketing.
On the other hand,
while the Internet offers us the ability to
gain the attention,
consent and response of such a discerning
audience, I also
admit that succeeding in doing so is a whole
I'm far from being a Web usability guru, like
Dr. Jakob Neilsen
(see http://www.useit.com/jakob/). But what
I do know, from experience
and research, is that much of the
Web still lacks a
certain friendliness. It lacks *direction*.
I conduct critique consultations I notice
that about 85% of
the sites I analyse fail to adequately lead
visitors to take
some kind of action, be it through the copy,
design or navigation.
When I visit some of these sites for the
first time, I ask:
"What am I supposed to do?" Obviously, if I
feel that way, most
visitors probably feel the same way, too.
Studies show that
a large majority of sites are confusing to,
by, their target audiences. According to Joe
Gregory (see http://www.joegregory.com/),
97.7% of the sites
that his company
evaluated failed or are poorly marketed, and
82.2% of them lacked
a clear objective. For example, he
found that it was
difficult to find the phone number on sites
that encouraged people
to call, and that it was a challenge, if
not impossible, to
order online on sites that sell products.
(Joe Gregory found
that some sites even omitted prices. In
my experience, websites
also frequently "hide" their order
forms, making them
inconspicuous at best.)
During the early
days of the Web, when it was mostly populated
by programmers, the
Internet was filled with technical jargon.
The need to design
websites and have them communicate in a way
that most people
can understand was non-existent. The pioneers
and the first "colonisers"
of the Web understood the dynamics
of the Internet.
They easily recognised links, mark-up, files,
tags, network protocols,
and so on. This is no longer the case.
Few people will buy
from a website that confuses them in the
slightest. In fact,
according to Gregory's research mentioned
earlier, 46.6% of
the sites his company evaluated targeted a
or used a language that only experts would
As more people enter
the Web for the first time, the online
population of "newbies"
continues to grow. Of course, people
don't remain newbies
forever. But even users who are a little
savvy can get easily confused by a poorly
When visiting a site for the first time,
they become newbies
all over again as every site has its own
style, focus, copy
Therefore, it's extremely
important to use words, layouts
structures that help the visitor to navigate
your site and find
what they want while strategically directing
their actions. By
doing so, you will immunise your website against
this lack of direction.
Now, there are many ways to accomplish
it. And to list the
steps within the confines of this article
is impossible --
our resident site reviewer, Ralph Hilliard at
has a site completely dedicated
to the subject. But
here are some of the most obvious ones:
1) Above all, start
a heading with a verb, which tells people
exactly what to do
or what they will be doing. For example, if
a link leads to your
guest book, use the words "sign (or view)
our guest book,"
rather than just "guest book." If the link
leads to a product
description page, include the words
"Discover how life-altering widgets will give
you up to 179.3%
more of [whatever the benefit is]."
2) Without overdoing
it, include the words "click here" (or
something to that
effect) within text links. If your site
offers thumb nailed
images for example, include "click to
near the image. In short, show visitors not
only what they must
do, but also what they *can* do. You would be
amazed to know how
many of your visitors fail to do something
just because they
don't know it is possible.
3) More importantly,
keep your links underlined. Web designers
often opt to remove
them for aesthetic reasons, such as with
the use of style
are important visual
guides; without them, the majority of
people will not know
the link exists and will inadvertently
ignore it. Take a
look at http://www.engage.com/. The links
contain either underlines
(even within graphical texts) or
the words "click
4) Include navigation
bars with links on the top, side(s) and
bottom. In other
words, make it easy for your visitors to know
exactly where they
are at any time, as they read or scroll
down your webpage,
and where they can go next. Of course, if
your page is small
and fits within a window at the smallest
only one -- and use common sense. But if a
visitor needs to
scroll, in any way, make it easy for them to
know at the very
least how to return (such as with "back to
evenly distributed throughout).
5) The reverse is
also true. If you want your visitors to do
one thing and one
thing only, then don't distract them with
too many links, particularly
external ones that can easily
take them away from
your site. (This is particularly true with
long copy or direct
response websites.) For example, if you
offer too many choices,
users will find it hard to make a
offer more choices further in the site
based on the specific
path(s) a user follows.
that directional marketing is important
and will be more
important as time goes on. If your site does
not direct its visitors
to take some kind of action, or fails
to lead them to some
sort of outcome, then you will need to
your site's purpose and strategy.
The more qualified
your visitors are and the more compelling
your message is,
the higher will be the percentage of visitors
that will buy. Or
that will refer others. Or that will return
to the site. Or that
will join your mailing list. Or ...
About the Editor -------------------------
Michel Fortin is
a speaker, author and consultant dedicated to
into powerful magnets -- get a free copy of
his book at http://SuccessDoctor.com.
He is also the editor of
the Internet Marketing
Chronicles delivered weekly to 100,000+
free at http://SuccessDoctor.com/IMC/.
Find Michels ´highly
acclaimed "Power Positioning Dot Com" at:
travel pictures. Tip 3
Don't be afraid of
going close on what ever you want to
take pictures of.
With permission you can go more close to people
than you immediately
intended. Go closer to buildings, artefacts,
animals and symbols, too.
When you go closer
you concentrate your picture taking - what is
the most important
you want to capture? The involved cropping of
the immediate framing
of the picture can also be achieved with a
zoom lens, and that
is fine. But in general the mantra of "going
close" is worthwhile
pursuing for some time. When you shoot
landscapes and the
like, go close to one object which can function
as an interesting
or decorative foreground of the final picture.
Your main object
in your picture doesn't need to be in the centre.
Often the final result
will be much better if you have this to one
of the sides. To
have it to the left is regarded as most "natural"
by many people. Just
be careful with the focusing and measuring of
the proper light
for this close part of your picture. The closer,
the more delicate
is a precise focusing.
In general people
will regard a photo with one clear main object as
the most successful.
Have continued good
luck with your travel photography.
Do you want to share
your personal photos with others?
Yahoo has a great
service with free sign up and good
space for storage
FIND PICTURES FROM AROUND THE WORLD?
World Photos is a
general portal for news pictures and press
photos from around
the world. You will also be directed to more
e.g. about environment or photos of war
and to press sites.
DEVELOPS A KILL FOR THE EZULA TOP TEXT VIRUS
published a webpage on August 4th, 2001 that
offers a free script
to disable the effects of the Ezula Top
Text Virus. This
script is a simple line of code that can
quickly and easily
be installed on any or every page of a
killing the Ezula virus and ensuring that
it no longer displays
links to other websites.
that any script or program that changes or
alters the code,
text, or content of a third party's
express permission of that third party, is
WRONG. It is not
professional, honest, ethical, or even legal.
SearchKing also believes
that this kind of activity must be
fought and stopped
in way possible for the good of the
Internet as a whole.
Inc. has devoted its own time and
resources to developing
a way for webmasters to defend their
sites and protect
themselves from this attack. They're
offering their script
free of charge to anyone who agrees with
our philosophy and
who wants to be sure that their content is
not altered without
The website at http://www.searchking.com/ezulakiller
along with instructions and other information
including links to
other sites who are joining us in this fight.
It also offers a
forum where we will make the source code of this
and encourage discussion among other
programmers and developers.
We need to continue working to
from updates to the Ezula software --
as well as from any
other software like it that may be developed
in the future by
those whose purpose is to violate the rights of
Please feel free
to distribute this message to anyone who you
feel may need protection
from this type of page theft or who may
be able to do anything
to help get the message out that
there are people
willing to fight.
Thank you for your
About Bob Massa -----------------
Bob Massa is one
of the Internet's most recognised, leading
experts on top search
engine placement. For a personal search
consultation, or to have Bob and his team
place your site,
visit http://www.magic-city.net/ today.
FREE MARKETING COURSES
You are offered a
number of useful courses in marketing and
other relevant aspects
of having a successful website.
Just go to
21 August 2001:
alamy.com, the image
brokers, continues to innovate and
honour its commitment
of becoming the worlds first image marketplace by
releasing a revolutionary
new feature for picture agencies, Agent 1.0.
to requests, alamy.com is now offering agencies their
very own website
address where customers can search, purchase and
The agency can also handle negotiations directly with
their customers -
all library contact details are displayed on their
home page. Agencies
can also use this tool to create collections of
images, much like
a catalogue, to represent their best images for a
"This is a major
breakthrough for the industry. For the first time,
agencies can offer
their customers full e-commerce capability. Agent 1.0
is an effective and
secure way for agencies to take their first step
into the digital
future. By having no upfront costs, libraries can also
invest more in marketing
and focus on delivering value to their
James West, alamy.com CEO.
Some of the libraries
using the new service include:
Garden Picture Library
(http://www.alamy.com/gardenpicture) - Gardens
Steve Bloom Images
(http://www.alamy.com/stevebloom) - Breathtaking
Image Source (http://www.alamy.com/imagesource)
- Contemporary business
Image Farm (http://www.alamy.com/imagefarm)
- Objects and backgrounds
- Contemporary business, objects
- images from the BBC's Natural
No set-up costs or
Unique web address
Add and remove images
Amend keywords and
license restrictions online
Inclusion on alamy.com
alamy.com are the
Image Brokers, founders of the exchange for trading
images. They run
exchanges for branded stock agencies, photographers,
a collections tool for art directors and picture
exchange is open to anyone involved in stock photography.
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and recommending Stock Photo
Copyright 2001 by
Soren Breiting, A-Z FOTOS.
"Find Stock Photos from most of the World"
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